This project involved redesigning the institutional website for a business association, aiming to attract new members by highlighting events, partnerships, and membership benefits. The goal was also to honor the institution’s history while pointing towards the future with a fresh and engaging interface.
2019
websites
empowering connections for businesses
I was hired by an agency to handle the website redesign. Considering the large amount of information to be displayed and the diverse audience, the project required a strong focus on navigation structure and usability. Additionally, there was a need to include spaces for advertisements throughout the site.
scope of work
Information architecture
User interface
Prototyping
timeline
2 weeks
the problem
The challenge was to present extensive information in a well-organized way while maintaining an intuitive experience for a diverse audience. It was also essential to integrate advertising spaces and encourage new memberships through effective calls to action.
the process
I started by curating all the information to be displayed and simplifying access structures to improve usability. Then, I created wireframes to establish the layout and visual hierarchy, followed by developing a cohesive visual concept that would be applied to over 30 pages of the website.
the solution
The result was a clean, user-friendly website with well-organized information, planned advertising spaces, and strategically placed calls-to-action to encourage membership. The interface successfully balanced presenting the institution’s history and values while creating a modern and inviting experience.
