Interface for an e-commerce platform for a Brazilian cosmetics brand that values and respects nature
2019
websites
the problem
Highlighting the quality of the products, their origin, high-quality ingredients, and harmony with nature. The goal of the e-commerce is more focused on showcasing these aspects and displaying customer reviews rather than serving as a product showcase.
the process
Combining usability best practices and e-commerce goals with the brand's objectives, benchmarking and a semantic panel were conducted to create the visual concept for presenting the products and their differentiators.
the solution
A light, delicate, and modern website featuring product images and their ingredients prominently.
