An e-commerce interface created for a Brazilian cosmetics brand focused on self-care in harmony with nature. The goal was to showcase the high quality of the products and their unique ingredients, organize product lines, and make user interactions easily accessible to generate social proof of quality. The interface aimed to be delicate, feminine, and minimalist, highlighting natural elements and promoting a soothing user experience.
2019
websites
an experience of nature and beauty
The project was commissioned through an agency, with the objective of designing a graphical interface for the e-commerce platform. The brief emphasized the need to convey elegance and authenticity, aligning the visual style with the brand's values of nature and self-care.
scope of work
Visual Design
Moodboarding
Benchmarking
timeline
2 weeks
the problem
The brand needed an online platform that effectively communicated the quality and uniqueness of its products, while providing a seamless shopping experience. The challenge was to create a refined visual identity that resonated with the brand’s core concepts and made the shopping process intuitive and pleasant
the process
The design process started with creating a moodboard and conducting benchmarking to gather inspiration and establish a cohesive visual direction. An identity was developed, incorporating elements of the natural ingredients used in the products to enhance the aesthetic. The minimalist design approach focused on highlighting product images and enhancing usability with best practices for e-commerce.
the solution
The resulting interface was a clean, elegant, and user-friendly e-commerce platform that effectively communicated the brand’s values. The minimalist layout emphasized product visuals and natural elements, while the carefully crafted design provided an intuitive shopping experience that aligned with the brand’s desired image.
