This project focused on designing a professional website for an audiovisual agency specializing in YouTube Kids editing. The goal was to reflect the agency’s commitment to professionalism, ethics, and quality in every detail, showcasing their work with high-profile Brazilian YouTube creators. The design incorporated the brand’s colors and platform aesthetics to create a feel of video editing software, while the mascot gorilla added a playful touch to balance the seriousness with a fun, approachable element.
2024
websites
going bananas, keeping it sharp
The agency needed a website that aligned with its core values of professionalism and reliability, showcasing its impressive portfolio in a way that resonated with potential clients. The site’s design aimed to communicate both the technical proficiency and the friendly, approachable nature of the agency, with an emphasis on client testimonials and work samples. The project was particularly enjoyable to work on, especially because of the professionalism and kindness of Brown, the client, who sought to present his exceptional work in the best possible light.
scope of work
User Interface
Prototyping
timeline
1 month
the problem
The agency’s existing online presence did not fully communicate the high level of professionalism and the unique value they bring to clients. They needed a website that would reflect their specialization in YouTube Kids editing, with a design that conveyed both their expertise and approachable nature. The challenge was creating a design that balanced the technical and serious nature of the business with a friendly, engaging presentation.
the process
The design process began with understanding the agency’s target audience and ensuring the website would convey the right message to potential clients. The brand’s colors and video editing platform elements were incorporated to evoke a sense of professionalism and security, while the playful gorilla mascot helped break up the seriousness and add a touch of personality. The website’s content was structured to prominently feature client testimonials and samples of the agency’s work to attract new business.
the solution
The final website effectively conveyed the agency’s values of professionalism and quality, while remaining approachable and engaging. The integration of the brand’s visual elements created a cohesive and trustworthy feel, while the playful gorilla mascot added a unique touch that differentiated the agency from competitors. The site’s layout focused on showcasing work samples and client testimonials, successfully attracting new clients and reinforcing the agency’s reputation in the industry.
Her professionalism and incredible brand alignment were perfect. It was a complex design and she executed it in an exemplary manner. She made suggestions that added a lot of value to the initial idea and managed to add a lot of information in a practical and light way. Going on to the third project with her!
Bruno Brown, Hey Joe Audiovisual