This project involved designing a modern website for a software company offering management solutions across multiple industries. The goal was to enhance the brand’s online presence, showcase its product quality, and build trust with clients and partners through a clean, minimalist design with tailored content for each market segment.
2021
websites
Following the company's rebranding, there was a need for a new website that would reflect the updated brand identity and showcase its diverse product offerings. The goal was to provide clear, tailored information for each target audience (bars/restaurants, maintenance services, micro-entrepreneurs, and e-commerce) while highlighting the company’s trustworthiness and product excellence. The project aimed to combine technical details with a modern design that communicated the brand’s professionalism and innovation.
scope of work
Content Strategy and Organization
User interface
Prototyping
Visual Concept Development
timeline
1 month
the problem
The company’s previous website no longer aligned with its updated brand identity and lacked a clear, professional structure to present its diverse offerings. Each product required a dedicated page with targeted content for different market segments, but the existing site was not designed with this segmentation in mind. The challenge was to create a cohesive website that balanced technical product information with an engaging, user-friendly experience.
the process
The project began with an analysis of the target audiences, ensuring each product page addressed the unique needs of its respective market segment. Information was structured to clearly communicate product features, technical specifications, and operational requirements, as well as provide answers to frequently asked questions. The updated visual identity was applied consistently across the site, maintaining a minimalist design that felt both modern and professional. A flexible layout was created to ensure fluid navigation without overwhelming users.
the solution
The final website featured separate, tailored product pages for each target market, each designed with specific messaging and content. The dynamic, professional look was achieved through minimalist design elements, while still offering in-depth technical details. Testimonials and partner logos were included to reinforce trust and credibility. The website was also developed with scalability in mind, creating a flexible template that could easily accommodate new solutions and their unique features without losing the overall coherence and style of the site. The result was a user-friendly, scalable website that effectively showcased the company’s solutions while aligning with the refreshed brand identity.
