This project involved designing a website for a strategic marketing agency with five distinct business verticals, each requiring a unique visual appeal. The objective was to create a site with a “wow effect,” providing an engaging user experience that clearly differentiated the agency from others in the industry.
2020
websites
a few websites in one
I was hired by a strategic marketing agency aiming to showcase its five business verticals, each with a unique appeal and distinct messaging. The goal was to create a differentiated online presence that would highlight the strengths and objectives of each vertical in an unconventional way.
scope of work
Information Architecture
Visual Design
Branding Exploration
Prototyping
timeline
3 weeks
the problem
The challenge was to design a vibrant and captivating website that would emphasize the agency’s uniqueness and highlight the characteristics of each vertical. It needed to convey the agency’s innovative approach while ensuring a cohesive experience across all sections.
the process
The process began with brainstorming sessions about the identity of each vertical, analyzing direct and indirect competitors, evaluating strengths and weaknesses, and exploring visual concepts. After structuring the information hierarchy, wireframes were created and then transformed into high-fidelity prototypes ready for development.
the solution
The final design resulted in a vibrant, engaging website featuring a novel navigation experience. Each vertical was represented by a specific color and an animal symbolizing its core qualities: marketing (yellow, dog - dynamic and friendly, aimed at customer loyalty), performance (orange, lion - vibrant and powerful, focused on staying on top), and others, each carefully crafted to reinforce their unique attributes.
